NRL™ Certification

The NRL™ Certification is the only training program that equips you with high-performance leadership for today’s non routine world.

An eight-week course that is proven, innovative, and practical for individuals, teams, and enterprises.

Proven Results

Our A/B testing results speak for themselves. But don’t be fooled by big numbers. The largest insight is that very few people are focused on improving their sensemaking. The good news is that when we do, we experience far better outcomes in every area of performance. Just look at how our NRL graduates and coaching recipients responded compared to others!

240%

Better problem recognition


472%

Better decision making


200%

Better team performance


119%

Better Emotional Intelligence (scoring from peers)


 

Innovative

As non routine work surges at its most rapid pace in history and business performance declines, the routine leadership courses aren't cutting it. Grounded in rigorous research in multiple industries, Non Routine Leadership™ offers an innovative alternative as the only high-performance training that equips you to lead in today’s non routine world.

 
 

Practical

Second only to performance, Non Routine Leadership boasts its practical focus. Every habit and tool has been tested to ensure they are simple, proven, and adaptable for practical use in a non routine challenge. Then, each of these course materials are curated in the Non Routine Leadership workbook for quick access. If you’re like most of our graduates, it will find a spot within arm’s reach for daily reference.

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Built on a five habit model that improves sensemaking for leaders.

 
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Be the Sensemaker

A commitment to a more effective mindset for the non routine. The keystone habit of NRL™, Be the Sensemaker redefines your identity as a leader where your primary responsibility is to make sense of the situation, not necessarily solve a problem.

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Pause for Wonder

A heightening of your senses for the non routine. The most emotional of the habits, Pause for Wonder helps you notice the non routine challenges and opportunities all around you.

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See the Blind Spots

A practical way to avoid biases for the non routine. The most introspective of the habits, See the Blind Spots trains you to recognize the three root causes of all harmful biases.

 
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Think in FastFrames™

A shortcut for more effective thinking for the non routine. The most tactical of the habits, Think in FastFrames™ trains your intuition to frame or reframe a non routine challenge using simple mental tools.

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Take Action

A method for taking fearless action while we make sense of the situation along the way. This includes training, prototyping, and collaborations that deliver results in the most non routine circumstances!

 
 
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“The training gave me an entirely new perspective on leadership—How I think, how I lead my global teams, and how I prepare them for success.”

— David Matchak, Hitachi Development Manager

What other participants are saying

 

“Far and away the best virtual training I've ever participated in. ”

— Anonymous Survey Responder

“I’m using what I learned in Non Routine Leadership™ every day. It’s life changing.”

— Anonymous Survey Responder

“The course was structured extremely well—highly relevant to any industry."

— Anonymous Survey Responder

Course Features

 

Two Certifications

Each graduate will receive both a physical and digital certificate for LinkedIn verification.

 

Practical Assignments

The homework is easily applied to your every-day work schedule, with only 30-45 minutes of reading per week.

2hr Classes

Each class is two hours in length, occurring once per week for eight weeks.

 

Elite design

No need to worry about complex tools or dense slide presentations. Each of our materials are created by Fortune 500 designers, and it shows.

Interactive experience

A hallmark of the course, interactions will deliver diverse perspectives and learning.

 

Live & online classes

Each course is live (on site or digital) to provide real-time interaction and feedback for each novel challenge.

 

Access to Instructors & Coaches

In addition to regular email and after-class access to your instructor, you may also take advantage of one hour of free coaching.

Workbook

The workbook includes an overview of the five habits, 1 pager tools, and the flexibility to add additional materials and notes as you choose.

Configurable Location & Schedule

For organizations with 10+ people attending, our programs can be configured to fit your location, schedule.

Multiple Industries & Focuses, Certified.

 

Industries

  • Construction

  • Consulting

  • Consumer Packaged Goods

  • Cyber Security

  • Education

  • Government

  • Healthcare

  • IT Services

  • Logistics

  • Nonprofits (multiple sectors)

Focuses

  • Design

  • Finance

  • Innovation

  • IT

  • Marketing

  • Operations

  • Pharmaceuticals

  • Real Estate

  • Retail

  • Sales

Pricing

 
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Individuals

1 Seat \ $1500

Join one of our live, online scheduled courses. Day and evening courses available!

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Groups

1 Class (11-20 Seats) \ $15k

Choose the time and place that works for your team, with up to 50% off normal pricing.

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Enterprise

41+ Seats \ Call

Integrate NRL™ into your Center of Excellence, or Corporate University.

 

FAQs

 

▸ Is NRL™ compatible with my organization?

NRL has proven to be equally impactful to leaders from all sectors: nonprofits, government, small and medium-sized businesses, and F500 organizations.


▸ Is NRL™ for a specific leadership style?

NRL™ is human and has proven to work for all leadership types—Autocratic, Democratic, Laissez-Faire, Strategic, or Creative.


▸ Does anyone else agree that Sensemaking is important?

Recently, MIT Leadership Institute confirmed our research in an independent research study, also citing that sensemaking is the most important indicator of leadership effectiveness and the precursor to all other areas of performance.

▸ How difficult is it to adopt the NRL approach?

According to our graduates, adoption rates are high because of the practicality of our tools. Every tool is simple, proven and adaptable—the basic demands of leaders today.


▸ What is the time commitment?

The NRL course is a 16 hour course—one, (2hr) class per week. Reading assignments outside of class are limited to 30-60 min/week.


▸ Which leadership levels should take Non Routine Leadership?

Middle-managers and senior leaders are all facing non routine challenges, and will be able to instantly put these habits and tools into practice. However, aspiring leaders with no leadership experience, may find this course challenging.

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Want more information?

Our certification information packet includes a detailed overview of the Non Routine Leadership research, benefits, pricing, and course syllabus. Please fill out the form below and someone will get back to you shortly.